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Racad Tech Sells 155 FingerPrintPics Licenses to Snap Franchising

Posted on 7 September 2010

RACAD Tech Inc. sells 155 FingerPrintPics licencesto Snap Franchising Ltd., the largest Print Network in Australia

Toronto - Ontario, September 7, 2010 - RACAD Tech, Inc. announced the sale of 155 FingerPrintPics licences to Australia's Snap Franchising Ltd. Containing ready-to-go marketing materials, the FingerPrintPics.com marketing portal enables licensees to immediately promote 1-to-1 variable data marketing collateral to their customer base and sell ready-made personalized direct marketing solutions to business clients.

As the most recognized print service provider in Australia, Snap Franchising Ltd. dominates the market with over 150 locations in Australia and extends their presence internationally with locations in Asia and Europe. Snap Franchising Ltd. launched Snap Direct, their branded FingerPrintPics marketing portal, at their 2010 conference. Snap Direct, developed by RACAD Tech, offers captivating ready-made 1-to-1 postcards, calendars, invitations, and marketing solutions. The solution utilizes image personalization that creates recipient intrigue, thus generating higher response rates than regular marketing pieces. Using RACAD's FingerPrintPics 1-to-1 marketing solution enables every Snap Franchise location to easily compete in the 1-to-1 print market space. In addition, the FingerPrintPics solution reduces creative and programming costs, thus enabling the Snap owners to market this new service immediately and sell it to their clients with ease and minimal set-up costs.

Boaz Willinger, Director of Business Development for RACAD Tech Inc. was at the Snap Conference in Australia to demonstrate and launch Snap Direct. "Snap is a very innovative and progressive print franchise. They are truly leaders in their market. It was amazing to meet with franchise owners who understand the importance of leading the way with new technologies such as the FingerPrintPics 1-to-1 marketing solution. So far the feedback from Snap has been overwhelmingly positive. Many centres began using the product the very next day. We look forward to seeing how Snap's clients respond to Snap Direct,” said Willinger.

"Doing business with Racad has been a great experience. It's refreshing working with people who are timely and reflect their product professionally.” said Lidia D'Opera, Group Manager-Marketing, Snap. "I am certain that Snap Direct will continue to give us the leading edge we continually strive for in the print industry and will bring new revenue to our franchisees."

RACAD Tech, Inc.

RACAD Tech, Inc. is committed to creating innovative and user-optimized Web applications for a diverse client base. With our industry expertise, cutting edge technology, and proven solutions we are able to offer innovative software that meet the needs of our clients and their customers. Our development specialties include software services for the Web-to-print industry. Our Web-based products are appropriate and affordable for a variety of other industries and businesses, regardless of their size.

Snap Print Franchise Ltd.

Snap is at the forefront of industry trends and introduces new technology to improve turnaround times and print quality. Snap Printing Franchise Ltd is the largest and most recognized print service brand in Australia and is the number one choice for business printing.